Marketing Data Warehouse

The Problem

Our client expressed the need for an integrated marketing program in order to better target and inform customers of the products and services available. As our client has numerous subsidiaries, it was necessary to integrate the data from multiple sources into the single data warehouse.  The goal would be a centralized Marketing Data Warehouse that would serve as the basis for a one-to-one marketing model.

The AVUM Solution

The completed Marketing Data Warehouse enhanced our client's marketing ability, enabling valuable insights into their customer base, such as firmographic and analytic reports.  The marketing staff has complete access and control of the customer information, which assists in marketing techniques such as newsletter campaigns.  The data warehouse also supports the successful integration of data from disparate sources. 

Our applied solution included:

• Centralized Marketing Data Warehouse
• Highly experienced group of solution architects which designed and verified the system
• Deployment of Kana's (Broadbase) pre-packaged, best practice e-commerce analysis applications
• AVUM's accelerated data source adapter creation architecture to handle the numerous data sources
• Standardized data clean up and transformation process, designed by AVUM to exploit the power of Kana's tools as well as produce more consistent and better quality data