Project Learning Curve Takes Home Silver Cannes Lion

Avum’s work with Eric Mower & Associates and the Domtar Paper helped Project Learning Curve take home a Silver Lion in the Mobile Services category at the Cannes Lions International Festival of Creativity (click here).

The festival, held yearly at the Palais des Festivals et des Congrès in Cannes, France, is the world’s most prestigious event to celebrate creativity, advertising, and marketing excellence. We at Avum are honored to have been a part the of the uniquely creative endeavor that was Project Learning Curve and to be selected out of over 35,000 applicants to be awarded a Silver Cannes Lions.

Project Learning Curve is a creative iPad application aimed at revolutionizing the way in which students practice and develop their handwriting skills. The application, architected by Avum in association with Eric Mower & Associates, encourages students to practice their handwriting through the use of class-wide challenges, and provides teachers access to interesting metrics such as how much a student has written. To learn more about the application and view a commercial for which is was used, click here.